In order to take into account the exhaustiveness and finesse of the entire marketing mix and the stimuli that can impact the consumer, TF1 has joined forces with Ekimetrics. This study, complex, won the 2017 Gold Trophy study and innovation in the “Data intelligence” category of media offer. Julien Gaviard Senior Manager at Ekimetrics received the Trophy with Antoine Audit during the ceremony held at Palais Brongniart.
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