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Ekimetrics named a Strong Performer in the Forrester Wave™ 2022

Ekimetrics named a Strong Performer in the Forrester Wave™ 2022

Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022" report by Forrester Research. Ekimetrics received 5* in a number of areas.

Author : Adam Rogers, Partner and Managing Director, Ekimetrics Americas

Date : February 8th 2022

Category : News

Ekimetrics is proud to be named as a strong performer in the Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022.

In the report, Ekimetrics received a 5/5 score in the following criteria:

  • Marketing Planning and Activation
  • Marketing Optimization
  • Change Management Consulting
  • Innovation Roadmap
  • Use Case: Brand Portfolio Management
  • Collaboration
  • Data Processes
  • Data Scarcity

The Forrester report states that “Ekimetrics’ engineering and data science heritage lays the groundwork for its technology-driven measurement platform. The company takes a modular approach and aims to provide a bespoke solution that is customized to each client’s industry and business challenges.”

In the company’s vendor profile, the Forrester report stated that “Ekimetrics’ One Vision Platform combines advanced ML models across modules that include marketing measurement, sponsorship, and campaign deep dives. Ekimetrics has strong data integration processes and leverages ML algorithms to help speed up the data ingestion process, data manipulation, and access.”

“Add Ekimetrics to your short list if you want cutting-edge data scientists and a company that will quickly innovate with data and new measurement approaches.”

 

If you’d like to discuss Marketing Mix Optimisation or any of the areas highlighted above, please fill in the contact form below and our team will get back to you asap.  Alternatively, please browse our thought leadership section including white papers and articles on the hottest topics in marketing science.

 

 

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