Powering the Evolution of Grocery Webinar | Ekimetrics
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Powering the Evolution of Grocery

Powering the Evolution of Grocery

Webinar - Join marketing optimisation expert Matt Andrew, UK MD of Ekimetrics, alongside leading figures from across the grocery sector, including Peter Laflin, Head of Insight & Performance at Morrisons, Alaric James, Data Scientist at Heineken and Matthew Betes, Corporate Marketing Director at retail loyalty specialist tcc global.

Date : Jan 26th 2021

Category : Events

Our expert guests panel discussed actionable insights into how grocery brands and manufacturers can utilise data to optimise their marketing & operations and drive commercial success in 2021.


This free webinar covered the following essential topics:

1. Key trends in the grocery sector and how data & analytics can support your response

2. How to build the right culture, teams and processes to see impact from data initiatives

3. Taking the long view of performance in grocery to steer to sustainable brands


2021 was a defining year for the grocery industry. With important lessons learned and continued disruption, significant challenges and opportunities lying ahead. Employing advanced analytics to optimise marketing & operations play a critical role in securing a competitive edge.

With our panel of experts from across the grocery sector, we took you through the essential elements to drive impact and leverage the opportunity from data in 2021, drawing on expertise and industry use cases.

Grocery and CPG businesses must be agile to the rapid changes that are unfolding internationally, from lockdowns to major shifts in consumer habits. 2020 brought great opportunity for the grocery sector, how can businesses build on and leverage this success to drive growth and keep business moving in the coming year?


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