Marketing measurement as we know continues to change: more data, but more restrictions; more powerful analytic tools, but less knowledge on how to use them.
Guest Speaker Forrester Principal Analyst, Jim Nail, provides an overview of the state of marketing measurement, new analytic capabilities and techniques, and how, in this world of continuing uncertainty, marketers are driving their brand’s success. Alongside Ekimetrics America’s Partner and Managing Director Adam Rodgers, they will discuss and demonstrate how marketers that aren’t yet using advanced measurement, risk falling behind their competitors.
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