Industry : Mobility
Solutions : Marketing Mix Modeling, Operational Excellence, Customer Centricity
Given we see too many initiatives failing to deliver tangible business value, this white paper will focus on the elements we see as being key to the success of a data science project.
To do this, we have drawn on more than 1,000 data science projects carried out over the past 14 years. This lends empirical weight and a large evidence-base to our experiences and lessons learned during projects for major international brands.
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