Industry : Mobility
Solutions : Marketing Mix Modeling, Operational Excellence, Customer Centricity
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Given we see too many initiatives failing to deliver tangible business value, this white paper will focus on the elements we see as being key to the success of a data science project.
To do this, we have drawn on more than 1,000 data science projects carried out over the past 14 years. This lends empirical weight and a large evidence-base to our experiences and lessons learned during projects for major international brands.
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