Industry : Retail
Solutions : Marketing Mix Modeling, Operational Excellence
The profound shift in consumer behaviour following the impact of coronavirus has left brands and marketers with a host of significant and challenging questions about how to engage customers in the months ahead.
We draw on new insights from across the grocery sector, with comment from global brands alongside our own analysis, to demonstrate the complexities of these developments across the grocery ecosystem and provide essential advice to help businesses leverage the opportunities ahead.
This report was authored by Ekimetrics including an afterword from Matt Andrew, MD, Ekimetrics UK.
With thanks to the following contributors who provided insights and quotes to the report:
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