From pandemic to price wars: Winning in the new world of grocery - Ekimetrics
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From pandemic to price wars: Winning in the new world of grocery

From pandemic to price wars: Winning in the new world of grocery

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Essential advice for grocery brands: how striking the right balance between responding to short-term changes in demand and a renewed focus on the long-term marketing mix will help determine success.
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Industry : Retail

Solutions : Marketing Mix Modeling, Operational Excellence

The profound shift in consumer behaviour following the impact of coronavirus has left brands and marketers with a host of significant and challenging questions about how to engage customers in the months ahead.

We draw on new insights from across the grocery sector, with comment from global brands alongside our own analysis, to demonstrate the complexities of these developments across the grocery ecosystem and provide essential advice to help businesses leverage the opportunities ahead.

This report was authored by Ekimetrics including an afterword from Matt Andrew, MD, Ekimetrics UK.

With thanks to the following contributors who provided insights and quotes to the report:

  • Vanni Cataldi, Head of Marketing Europe, Mizkan Euro Ltd.
  • Matt Fullbrook, Director, Halo Top International
  • Ivan Farneti, Co-founder & Managing Partner, Five Season VC
  • Dean Hull, Sales Manager UK & Ireland, SC Johnson
  • Ben Noyce, Grocery Channel Director, Colgate-Palmolive

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