At the start of 2020, the gap between the luxury and high-street fashion industries was already visible. Mass market brands were steaming ahead with their digital transformation programmes, with omnichannel marketing and content strategies at their core. Then came COVID-19, instigating widespread disruption across the entire retail industry. With businesses around the globe forced to close stores and turn to ecommerce to survive, some brands excelled. Others, inevitably, could not keep up.
In this report, we draw on fresh insight from across the luxury fashion sector, alongside Ekimetrics’ unique analysis, to demonstrate how businesses can cater to the evolving customer, create luxury omnichannel experiences, and embrace disruption and digital transformation.
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