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Luxury products industry: How data science can enhance the customer experience

Luxury products industry: How data science can enhance the customer experience

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As a global leader in data science, Ekimetrics is dedicated to sharing the best data science practices with the widest possible audience. In that context, we invited eight experts from the luxury products sector in late November 2020 to share their visions on data and discuss their experiences during the “Luxury products: data science to enhance customer experience” round table.

Industry : Retail

Solutions : Customer Centricity

One thing is certain: it is impressive to see how far the sector has matured in terms of dealing with customer experience!

Just a few years ago, it might have been taboo to talk about marketing, performance, or e-commerce at certain companies in the luxury industry. Now everyone is promoting these subjects to better serve their customers and to enhance their operational efficiency.

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