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The Customer Centricity Success Story: When Data Meets Fiction

The Customer Centricity Success Story: When Data Meets Fiction

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In May 2021, Ekimetrics hosted a talk featuring leading global market research company Forrester that unveiled concrete ways for firms to initiate and conduct their Customer Centricity transformation.

Data is the cornerstone of such a shift. Once properly collected, gathered, aligned, analyzed and activated, data is the key to unlocking a better understanding of consumers’ expectations, reservations, and preferences… And adjust accordingly. But the transformative aspect of Customer Centricity, at every level of the organization, must also be anticipated and fully understood, specifically by senior management

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  • We're committed to your privacy. Ekimetrics uses the information you provide to us to contact you. For more information about how we handle your personal data and your rights, check out our Privacy policy.
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