Our perspective
on what matters the most in data science and AI.
Blog
Several IT players, including Apple and Google, have announced the end of third-party cookies. Is this programmed end of third-party cookies synonymous with an ‘apocalypse’? Or is it a blessing?
Blog
A well-conducted data strategy can improve several performance metrics of an organization, says Olivier Kuziner, Managing Director APAC of Ekimetrics. Data science sometimes seems abstract, but its business impact is significant, as demonstrated by an example in the Chinese luxury industry.
Blog
It seems the code in Silicon Valley has changed. Of course, one event alone is not enough to bring about structural change, but a few of them ecosystem-wide can truly shake things up.
Blog
The excitement surrounding the new generation of widely-available generative AI tools – with ChatGPT the poster boy – has reached fever pitch. Bill Gates has declared that “the age of AI has begun”, claiming that “Artificial Intelligence is as revolutionary as mobile phones and the internet”. Meantime, some of the more enthusiastic members of the tech bloggerati are calling ChatGPT “another Gutenberg moment”, likening the advent of mass availability generative AI to the invention of the printing press in the 15th century.
Blog
It’s only a few months since the new generation of generative AI tools have become widely available, with OpenAI’s ChatGPT in the vanguard. Because of their potential, they’ve attracted big investment from established players in Big Tech. This includes US$11bn invested by Microsoft in ChatGPT, helping the platform to become the fastest-adopted in software history. It took just five days for ChatGPT to reach a million subscribers, and today it has more than 100 million active daily users.
Blog
Although artificial intelligence is dominating many conversations in business today, it’s important to remember quite how recent an innovation open access AI still is. The conversational robot ChatGPT – the Generative Pre-Trained Transformer from OpenAI – has only been widely available since the end of November 2022, with the updated GPT-4 accessible since just the middle of March this year.
Blog
Because we believe that the sustainable transformation of organizations is the revolution of the next 10 years — in the same way that digital technology was for the past decade — we want to re-imagine a Marketing Mix Optimization capability to accompany a change that is profoundly shaking up our clients.
Blog
Because we believe that the sustainable transformation of organizations is the revolution of the next 10 years — in the same way that digital technology was for the past decade — we want to re-imagine a Marketing Mix Optimization capability to accompany a change that is profoundly shaking up our clients.
Blog
Because we believe that the sustainable transformation of organizations is the revolution of the next 10 years — in the same way that digital technology was for the past decade — we want to re-imagine a Marketing Mix Optimization capability to accompany a change that is profoundly shaking up our clients.
Blog
Given the imperative for private equity firms to steer portfolio businesses to optimal value during a typical three-to-five-year ownership window, data science transformation has become increasingly necessary in recent years. It is one of the most sustainable, impactful ways to accelerate portfolio value creation.
Thank you for your interest in Ekimetrics. Please fill out the form to ask your question.