The Facebook Marketing Mix Modelling Virtual Summit 2021 was held on March 3rd at 9:30am GMT.
This virtual event included thought provoking sessions of inspiration including discussions on how Facebook & industry leaders are innovating Marketing Mix Models (MMM) in 2021 and beyond.
During this event, industry leaders and Facebook measurement experts discussed how contemporary MMMs can help advertisers navigate the complicated ads ecosystem and how MMM is more relevant now than ever as a privacy-friendly and robust measurement technique for all businesses. By utilizing better data and modelling techniques MMM can be made faster, more sensitive, more actionable and minimize analyst bias. Contemporary MMMs can become the go-to-method to allocate media budgets and forward scenario plan more frequently.
Matt Andrew, Partner and Managing Director of Ekimetrics UK talked about our white paper “Executing for Effect: best practices to maximize the effects of your Facebook campaigns“
This event was relevant to seasoned MMM veterans or “new-to-MMM” advertisers seeking more information.Watch the replay