Marketing Measurement in the Cookieless Era

This webinar was co-hosted by two data and marketing experts: Matt Andrew, Partner & UK Managing Director at Ekimetrics and Adam Taylor, UK Privacy Lead at Google Marketing Platform.

This session covered the following topics:

• How 3rd party cookie deprecation is already having an effect on brands
• The opportunities that a privacy first environment offers brands
• How to create a holistic measurement program that enables marketers to focus on the craft of marketing

Click on the video below to watch the replay of the session

You can also check out our latest whitepaper on the subject.