Our perspective
on what matters the most in data science and AI.
White paper
If COVID taught us anything it is that we need to think and act differently than we did in the past. For us marketers, this has never been a more accurate statement than now.
White paper
Brands are seeing price and promotion in a new light, as a true lever of resilience. They need to dissect, analyze, and twist them to establish a clear strategy that will allow them to enhance on their attractiveness while managing rising costs.
White paper
A sustainable mindset has become a pre-requisite rather than a differentiator in the fashion industry. Whilst companies work towards a longer-term materials revolution, there are quick wins to be had by leveraging the power of data across a wider scope of business operations.
White paper
This whitepaper reveals the most efficient ad features from a landmark study in association with Meta, with sector insights too.
White paper
Building brand resilience and agility is critical to succeed in today's volatile environment. Find out how to respond to market disruptions by building a next-generation marketing measurement capability.
White paper
Data science transformation is one of the most sustainable, impactful ways to accelerate portfolio value creation.
It enables businesses to make smarter, quicker decisions more often and at scale, outperform the market, and so grow quickly and also sustainably. Indeed, data science transformation is today one of the leading routes to optimizing value and enhancing ROI.
White paper
Third-party cookies and identifiers have been in decline for years, accelerated by Apple’s changes in 2021 and with Google set to deprecate third-party cookies in 2023. While there are alternatives for targeting, measurement is more tricky. But then multi-touch attribution never was the only answer. Find out how to use multiple methods in a single framework and get back to the craft of marketing.
White paper
The cumulative and increasingly serious negative impacts of human industrial activity on the planet are well-established. The issue of whether to incorporate sustainability into your business strategy is no longer an option. But many organizations don't know how or where to begin their sustainable transformation journeys. AI and data science can be the catalyst and driver of change, enabling businesses to optimize today and take corrective action for tomorrow.
White paper
Businesses like to have certainty, to reduce performance down to individual metrics and figures that can be easily shared and instantly assessed to be able to judge success. The same is true of understanding marketing performance, especially with return on investment. However, this desire to create a single number is difficult when it comes to ROI in the marketing performance space.
White paper
When facing a mountain, a climber can perceive it in one of two ways: A daunting challenge fraught with risk and adversity — or an exhilarating adventure with the promise of a magnificent view. The experienced climber knows that with careful preparation, an informed strategy, and the right tools and conditions, every mountain challenge can be that exhilarating adventure.
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