Our perspective
on what matters the most in data science and AI.
White paper
The COVID-19 pandemic had a profound impact on the beauty industry. As the industry looks to the future, it's important for marketers to leverage past lessons to adapt to the new normal and impact consumer behavior now.
White paper
How can brands develop their measurement to support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect?
Follow our winning strategy to deliver a holistic and consistent platform, with a multitude of levers for optimal performance.
White paper
The excitement surrounding the new generation of widely-available generative AI tools – with ChatGPT the poster boy – has reached fever pitch. What are the limitations, watch-outs of generative AI, and what are the main areas where companies will find it useful ?
White paper
Can marketing reconcile business performance and sustainability goals?
Our answer is "Yes."
Sustainability becomes a full business strategy, and Marketing Mix Modeling becomes an invaluable lever.
White paper
In the wake of COVID-19, marketers must adapt their strategies to the new normal. This is particularly the case in the FMCG sector in which we focus on in this report.
White paper
If COVID taught us anything it is that we need to think and act differently than we did in the past. For us marketers, this has never been a more accurate statement than now.
White paper
Brands are seeing price and promotion in a new light, as a true lever of resilience. They need to dissect, analyze, and twist them to establish a clear strategy that will allow them to enhance on their attractiveness while managing rising costs.
White paper
A sustainable mindset has become a pre-requisite rather than a differentiator in the fashion industry. Whilst companies work towards a longer-term materials revolution, there are quick wins to be had by leveraging the power of data across a wider scope of business operations.
White paper
This whitepaper reveals the most efficient ad features from a landmark study in association with Meta, with sector insights too.
White paper
Building brand resilience and agility is critical to succeed in today's volatile environment. Find out how to respond to market disruptions by building a next-generation marketing measurement capability.
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