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Beyond uncertainty: A guide to repeatable and agile marketing success
Essential advice for brands on building agile and responsive plans to free marketers from the paralysis of uncertainty and increase time to market.
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White paper
The Customer Centricity Success Story: When Data Meets Fiction

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News
Marketing Measurement in a Cookieless Future

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Beyond uncertainty: The roadmap to enduring marketing agility

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Conducting the media mix orchestra to build brand success

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Events
Facebook Marketing Mix Modelling Summit 2021

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Events
Live from the I-COM Global Summit Experience!

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Executing for Effect: best practices to maximize the effects of your Facebook campaigns

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Thought Leadership
Optimizing pricing strategy through micro-segmentation

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White paper
Adapting Marketing Mix Models to Major Shifts

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Current Issues in Attribution & How to Overcome Them

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Case studies
From data strategy to pipelines in production: a roadmap to in depth Data Transformation

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Case studies
Powering up marketing performance, while decreasing budget

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